Adam Smith is a founder and co-director of the visionary, multi-award-winning, global initiative: The Real Junk Food Project (TRJFP). Set up in December 2013, to revolutionise the disposal of avoidable food waste into landfill, the pioneering movement’s manifesto is to: feed bellies, not bins.
A professional chef for over ten years, Adam has held a wealth of head chef positions, internationally. Whilst in Australia, Adam witnessed the scale of food waste, agriculturally and within the catering industry. Upon his return to the UK, together with his partner, Johanna, he was inspired to set up TRJFP.
Adam and TRJFP have received numerous plaudits and awards from organisations ranging from NESTA to The Observer. In 2014, Adam was voted one of the forty most influential men in the world by AskMen.
Adam was a featured speaker on the TedX broadcast from Warwick University on February 28th 2015.